The Rewards of Generosity

How investing in the Kingdom now is like investing in Apple back in 1984

Dr. McKay Caston


The Treasure Principle

Until his death in 1976, Maxey Jarman was the longtime president of the Genesco Shoe Company in Nashville. Over his lifetime, he gave away millions. Near the end of his life, our country experienced political upheaval and a financial crisis which led to a drastic reduction in his net worth.

In an interview, he was asked, “Do you regret giving so much away?”

Maxey’s reply is instructive for us. He said, “Absolutely not. All that I gave away is all that I have left.”

John D. Rockefeller was one of the wealthiest men who ever lived. Upon his death, someone asked his accountant how much he had left behind. The reply: “All of it.”

Maxey Jarman understood what author Randy Alcorn calls The Treasure Principle, which goes like this: “You can’t take your wealth with you but you can send it on ahead.”

The Treasure Principle is trying to communicate that what we give away on earth accumulates in heaven.

If this principle is new to you, what we talk about today is going to be incredibly exciting. Challenging? Yes. Rewarding? Moreso than you ever imagined.

Last week we learned that if your annual income is $32,400 or more, you are in the global 1% of wage earners. While we tend to think of someone with more than I have as rich, the reality is that, especially on a global scale, many of us are wealthy.

In 1 Timothy 6, after warning Timothy about the potential dangers associated with wealth and admonishing Timothy to command those with financial resources to give generously and to be willing to share, in verse 19, the apostle Paul provides motivation for generosity, saying,

“In this way, they will lay up treasure for themselves as a firm foundation for the coming age, so that they may take hold of the life that is truly life.”

Echoes into Eternity



Dr. McKay Caston

I create resources to help folks tether their lives to the cross of the risen and reigning Jesus |